Mastering Live Streaming: Tried-and-True Ways to Stand Out

Alexander Shpilka -

Have you ever wondered how you can conquer the live streaming space? Have you ever used the LTX studio as a tool to improve your live streams? In this regard, content creators often struggle to make a name for themselves in the packed online world. The sheer number of people creating content makes it hard to be unique and grow a dedicated following. But don't worry - if you have the right tools, a great game plan, and a good attitude, you can make stuff that clicks with your viewers and makes you different from the crowd.

Provide Content That Matters

It might sound overused, but the quality of your content is more crucial than ever. Given the sheer number of live streams happening worldwide on platforms like YouTube, Facebook, and Instagram, the best way to make your live streams stand out is to offer top-quality content.

Most content aims to entertain or educate viewers in some way. No matter what your specific goals are, your content needs to have a unique aspect. For instance, live streams from businesses and individuals catch attention when their content:

  • Offers more detailed information
  • Depicts scenarios and stories people can relate to
  • Gives an uncommon perspective

Know Your Viewers

To boost your stream's audience, you need to understand who's watching. Before you come up with ways to get people more involved, figure out what they want. You might fill a live event with lots of stuff, but if your viewers don't care about it, what's the point?

How can you find out what your audience wants? Here's how to get a better grip on who's watching your live stream:

Set Your Goal

What's your live stream or webinar about? Is it teaching something just for fun, or trying to sell stuff?

Nail down why you're doing this stream and what you want to achieve. Once you know that, the rest gets easier.

Look at Who They Are 

Find out how old your viewers are, how much money they make, what jobs they have, how much school they've had, and where they live.

Know Your Audience

Spot Their Problems

Once you know who your viewers are, you can figure out what bugs them. Make your live stream talk about these issues or even offer ways to fix them.

Here are some ways to learn more about the people watching your live streams:

Just Ask Them

Why not go straight to the source? Make surveys and polls, or look for studies that already exist about your audience.

Check Social Media

Keep an eye on what people are saying about your field. Follow the big names in your industry and look at relevant hashtags.

Keep It Real 

Wear something that makes you feel good and don't stress out about what you're wearing. If you're wearing something comfy, you won't need to worry about your outfit at all. Otherwise, what you're wearing will reflect on screen, and who wants to watch someone trying to fix up his, or her, clothes all the time? 

Keep your background clean, but there is no need to buy anything just to make the place look good. People are watching you for what's in your heart, not for the decorations they can see on their screens. 

Though it sounds cliche, why would you want to copy someone else's style when you already have your unique way of doing things? Online people can spot a fake a mile away, and if they do, it can be ruthless. Keep it real because if you do, the right people will eventually find their way to you. 

While you may not have the right numbers at the beginning, if you stay true to yourself and your content, it will take you to the top of the online streaming space.

Use Multiple Resources

One can also stand out in live streaming by utilizing multiple resources. Usually, most streamers only use a simple camera pointing at the user. However, you can take your live streams up to the next level when you combine it with a multi-camera perspective, pre-recorded videos, images, and screen sharing. Some resources that you can use to distinguish your live streams are, but are not limited to:

  • Multicamera perspectives 
  • GIFs and digital props 
  • Slideshow presentations 
  • Pre-recorded videos 
  • Video & audio playlists

Extra resources let you speak clearly so your message reaches your audience. Different camera angles plus varied resources would let you build more interesting live streams that help you stand out while keeping your viewers engaged during your show.

Final Thoughts

To increase livestream viewership, you must produce precious and engaging content and use multiple sources to your advantage. Likewise, everything needs to be high quality. To help you with this, using a professional online video platform like the LTX studio is very useful.  

Using sound strategy with excellent implementation, you’ll garner more people to your live streams than you have ever imagined and hit the goals that you have set for yourself.