Best Time to Live Stream on Instagram Live

When it comes to going live on Instagram, there are plenty of things to think about, but picking the right time to stream your content can feel like a big deal. Finding the best time to live Stream on Instagram Live is crucial because nobody wants to put in all the effort to create an amazing piece of content only to share it during a time when hardly anyone is online, leaving you with no engagement.

Timing your Instagram Live sessions for when your audience is most active is a key part of your social media strategy. If your content reaches your followers when they’re online and ready to interact, it’s much more likely to make an impact. That's why we've taken a deep dive into engagement patterns, looking through various insights to discover which days and times are more likely to draw attention.

Best Time to Stream on Instagram Live during Weekdays

Timing, as the saying goes, is everything - especially on Instagram, where millions of users are constantly interacting. For Instagram, these periods generally fall outside traditional work hours. Diving into analytics, engagement patterns and various insights suggest the sweet spot often lies between 7 PM to 9 PM on Monday till Wednesday. This is when most people are done with work their minds primed for entertainment and social interaction after a busy working day. These days are the typical working days, so typically, people go to bed earlier. On the other hand, the best times to go live on Thursday and Friday are between 1 PM and 3 PM. As the weekend approaches, people are more likely to spend time scrolling through their accounts during lunch hours.

However, we recommend not to simply rely on generic time frames - engage with your own analytics to understand when your followers are most active. These insights will serve as your personal compass, guiding you towards your audience’s peak activity periods.

Best Time to Stream on Instagram Live during Weekend

Another thing that we should talk about is weekends. For weekends, the best time time for live streaming on Instagram Live is between 8 AM and 10 AM. Many people have Saturday and Sunday off from work, and the lack of a strict morning routine means they might have more leisure time to engage with Instagram Live. Additionally, another great time to go live on Instagram Live on weekends is between 8 PM and 11 PM. During these evening hours, people are often relaxing or unwinding after their daytime activities, leading to increased activity on Instagram

Don’t underestimate the potential of the weekend. Saturday and Sunday offer cool opportunities to connect with different audiences who may have more leisure time to engage with your content. Think about launching an informal Q&A session, Instagram Trivia Game, or a Giveaway on a Saturday afternoon or a Sunday morning brunch.

Understanding Your Unique Audience on Instagram Live

Behind every successful live stream is you - a creator who understands their audience. Who are your viewers, and when do they like to interact the most? If you engage with a younger audience, you might find that late nights around 9 PM work better, capturing night owls and those scrolling down with a final screen session before bed. If your followers are professionals, they might prefer early mornings or lunchtime live streams.

Trial and error is actually the best strategy. Testing different times can give you insights on surprising trends about your unique followers. Keep track of key performance metrics such as viewer count, interactions, and watch time. This approach not only reveals when your audience is most active but also fine-tunes your ability to predict future engagement patterns.

How to Keep Track of Performance Metrics on Instagram Live?

When your Instagram Live video is finished, click View Insights. This will bring up all the Instagram Live analytics for that video. You'll see data such as the total number of viewers and the peak concurrent viewers. Additionally, you can analyze the engagement metrics, including comments and shares, to understand how your audience interacted with the content. These insights can help you refine your future live streams to better meet your audience's interests.

Instagram Live Ideas That Work to Attract More Viewers

Having a few creative ideas up your sleeve can make all the difference in drawing more eyes to your Instagram Live. Let’s dive into some exciting Instagram Live ideas that truly work to attract more viewers and keep them coming back for more.

Trivia Game on Instagram Live

Our Trivia game feature allows content creators to host interactive trivia events on Instagram by using customizable templates and automation when it comes to result calculation. Here's how it typically works:

1. You start by choosing a pre-built template for their trivia game. There are various options to choose from, including templates with or without a live host, and different themes and formats. If the existing templates don't meet the your needs, you have the option to build their own custom template.
2. Next, you configure the game by setting parameters such as the questions to be asked, the duration of each round, and the number of winners. Additionally, they can customize the design elements—like colors, backgrounds, and text—to match their brand's aesthetics.
3. Once the game is set up, you can publish it to Instagram simply by clicking a button. During the live stream, LiveReacting handles comment monitoring, updates game results live, and automatically selects the winners based on the configured criteria. This allows the users to focus on engaging with their audience or simply enjoy watching the game unfold.

Example of a Trivia Game streamed on Facebook (works the same on Instagram Live):

Instagram Giveaway

LiveReacting's giveaway provides content creators with an easy, interactive way to host giveaways on Instagram by utilizing pre-made templates and automatic management tools. Here's how it works:

1. You begin by selecting from a selection of pre-built giveaway templates that are ready to use. If these templates do not suit your needs, you have the flexibility to create your own custom template.
2. After choosing a template, you configure the giveaway by setting parameters such as instructions for participants, the entry word, and the duration of the giveaway. You can also customize the design, including adjusting colors and fonts, and adding an image or video of the prize to make the giveaway visually appealing and aligned with their brand.
3. Once the giveaway is configured and customized, you can go live with a single click. During the live broadcast, LiveReacting manages the process by tracking each entry, showing the profile photos of new entrants within the live video, and randomly selecting a winner when the timer expires. This automation allows you to relax and observe as the giveaway runs smoothly.

Example of a Giveaway streamed on Youtube (works the same on Instagram Live):

Q&A Sessions

Q&A sessions are a powerful tool for attracting more viewers to Instagram Live broadcasts for several reasons:

1. Interactivity: Q&A sessions invite viewers to actively participate rather than passively watch, making the experience more engaging. Viewers are more likely to join a live session if they can ask questions and receive answers in real time.
2. Personal Connection: By addressing viewer-submitted questions, hosts can create a more personal connection with their audience. This interaction fosters a sense of community and can help build stronger relationships between the host and the viewers, encouraging more people to tune in.
3. Content Variety: Q&A sessions can cover a wide range of topics, keeping the content dynamic and interesting. This variety can attract a broader audience, as different questions might appeal to different viewer interests.
4. Authenticity: Live Q&A sessions have an authentic, unscripted nature, as the host responds to questions on the spot. This authenticity can enhance credibility and relatability, drawing more viewers who value genuine interactions.
5. Feedback Opportunities: Hosts can use Q&A sessions to gain immediate feedback from viewers on products, services, or content. This dialogue can be beneficial for both the audience, who feel heard, and the host, who gains valuable insights.

Overall, Q&A sessions on Instagram Live are an effective way to attract more viewers by offering interactivity, personal engagement, and authentic, valuable content.

Wrap Up

Finding the best time to live stream on Instagram is about finding a personal recipe for success. While data can provide a helpful foundation, the best timing is ultimately what resonates most with your audience. So, don't be afraid to experiment and analyse after every Instagram Live seesion. Set your notifications, plan your sessions, and get ready to engage with your audience at the perfect time.