How to set up a Facebook Paid Live event?

Paid Online Events on Facebook
Paid Live Events on Facebook

This is really exciting to share because, with Facebook Paid Events, content creators can make money with live streams. Paid Online Events allow you to monetize your live stream with a one-time access fee collected when your guests register to attend. You can host live classes, webinars, interviews, discussions, live performances, quizzes, and more in your paid live events. This tutorial will cover all the most important things you need to know before setting up your first paid Facebook event.

What is a facebook paid live event?

A Facebook Paid Live Event is an exclusive live stream on Facebook that users must pay to access. It allows creators and businesses to monetize their content directly from their followers. The feature enables them to set up ticketed online events, webinars, classes, or performances, offering new revenue streams while building audience interaction.

Is hosting a Paid Online Event using Facebook Live for you?

Yes! If you want to make money with live streams, Facebook Paid Events are for you. For instance, you can stream a pre-recorded video for a fee (concerts, classes, etc.) You can also stream unique content like interactive and educational games and make them available only for those who paid the entrance fee on Facebook. In this tutorial, I'll explain how to create paid access to your Facebook Live Event and launch a stream in this event.

Now, let's start with the basics. Make sure your Business Page is eligible for Paid Live Events on Facebook. If paid events are enabled, let's do the following:

Create Paid Access to your Facebook Live Event

Step #1: To start, make sure you're logged in to your Facebook Business page. Go to your page and click 'Events.' Choose the Online box, then press Class, and select Paid.

Step 1
Step 1

Step #2: Enter name, time of the event, duration, etc. Then Press Next at the bottom.

Step 2
Step 2

Step #3: Enter a fee for attending the event (fee for watching your live stream). Press Next.

Step 3
Step 3

Step #4: Choose Present a Live Broadcast and click Publish event. Once done, you'll see a button to set up a live video.

Step 4
Step 4

How to set up a live stream on Facebook Live Event

If you want to go live right away, follow only Step 1 and Step 2 of this tutorial.

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In case if you want to schedule live video to pop up automatically in your Facebook live event, or stream pre-recorded video as live, trivia game, word search game or customize your stream with some branding like logo, lower thirds etc., follow the full tutorial.

Step #1: Go to the created event on your Page and click the blue β€˜Go Live’ button. This will open the Facebook Live Producer.

Set up live video
Set up live video

Step #2: If you want to have an ordinary simple stream, just select Webcam, connect your camera, press Save changes and start the stream. That's it.

⭐BUT⭐, if you want to stream a pre-recorded video as live, stream interactive quiz, trivia game, countdown, or a poll, you can use LiveReacting streaming software. In this case, press Streaming Software and copy the Stream Key.

Streaming software
Streaming software

Step #3: Go to the LiveReacting Studio, set up your stream. Here are some tutorials on how to set up different type of streams:
β€’ how to stream a live countdown.
β€’ how to stream a live poll.
β€’ how to stream a live quiz.
β€’ how to stream a closest guess game.

Step #4: Once set, press Settings and connect your Facebook Business Page(from which the event was created).

Facebook Business Page
Facebook Business Page

Step #5: Make sure to set start time for your stream. Enable Use Existing Stream Key under Advanced Settings and paste a stream key from your FB Event. Click Save button.

Use existing stream key
Use existing stream key

Step #6: Click Schedule and your stream will be scheduled within the event.

Schedule live stream on Facebook
Schedule live stream on Facebook

Step #7: Go back to your Facebook event and click Save Changes.

Save changes
Save Changes

This is it. Simple as that and gives your business more revenue and a new way to engage your customers. Facebook Paid Events gets your brand out to potential customers through live streaming marketing strategies. This is helping you increase sales and giving you a new way to make money online!


What do you think? Did you manage on hosting paid online events with Facebook? Tell us by sending a message in the live chat on our website, and we'll be glad to assist you to help you achieve great results in live streaming.

LiveReacting is a streaming platform for Social Media Managers, Digital agencies, brands and influencers that helps to enrich any live video with interactive elements and graphics in order to get more engagement and views.
For queries and feedback, send our team a message in a Live Chat on our website or write to us at [email protected]