5 Social Media Content Ideas to Try in 2024

Content Marketing Ideas to Experiment with in 2024
Content Marketing Ideas to Experiment with in 2024

In the dynamic world of social media in 2024, innovation and engagement shape the landscape. Among this digital evolution, live streaming emerged as a front runner, reshaping how brands and creators interact with audiences in real time. With a staggering 4.8 billion users worldwide, social media has become an omnipresent force, shaping the way individuals connect, share, and engage in the digital era. In this article my goal is to bring you exciting content ideas that really work. These ideas utilize the power of live streaming, without the need for you to host or control the live content. So, even if you dread the idea of setting up live streams or have never ventured into live streaming before, these social media content ideas are just for you. They are incredibly simple to execute, unique, and come with proven success records.

Add a Trivia Quiz on Your Social Media

How it Works?💡

You have the freedom to brainstorm any type of questions that align with your specific industry. For instance, if you're crafting social media content for a Real Estate company or a Pharmaceutical one, consider devising a quiz that would engage and be relevant to prospective clients. For example:

Difficulty to Set Up: 3 out of 5.
Available for social media platforms: Instagram, Facebook, Youtube, Twitch.

Why It Works?💯

Your social media audience needs to comment in order to submit their answer for each question. As more people comment - the more viral your content becomes.

What might be difficult?😕

The only thing that may require some time is coming up with questions if you want to make it super-related only to your specific company. Otherwise, you can use a build-in AI feature to generate questions and answers on any existing topic.

What's easy about setting this up?😍

If you use a tool like LiveReacting, it becomes easy to make this idea a reality because:

🚀 The tool has a built-in feature that automatically counts the users' answers and determines the winner. And here's the tie-breaker - it considers the time each participant takes to provide the correct answer.

🚀 The tool enables you to input any questions and fine-tune the branding (including backgrounds, text, colors, music, etc) using its ready-to-use templates.

🚀 You can schedule a stream on social media with a trivia game that will begin and end on its own. This means you don't even need to connect a camera and host the stream.

Poll Your Audience on Your Social Media

How it works?💡

👉 Social media users see a Poll with answer choices within the live session.
👉 Viewers vote by commenting their preferred option.
👉 Votes are tallied instantly and the count is continually updated.
👉 Voters' results are showcased in the stream, accompanied by their profile photo.

Poll on Social Media
Poll on Social Media

Difficulty to Set Up: 1 out of 5.
Available for social media platforms: Instagram, Facebook, Youtube, Twitch.

Why It Works?💯

Social Media users comment to vote. Comments play a crucial role in making a social media post viral. Firstly, they boost engagement rates, showing the platform's algorithms that the content is relevant and should be shared with more users. Secondly, comments often lead to discussions, further spreading the post within network connections and allowing it to gain more attention, increasing the chances of it going viral.

What might be difficult?😕

While setting up a poll on social media, you might face challenges in crafting concise yet engaging questions that spark user interest.

What's easy about setting this up?😍

Setting up a poll on social media via LiveReacting is a breeze because the platform offers a user-friendly interface that guides you step-by-step through the process. Pre-existing templates allow easy customization of your poll, from questions and answers to the design elements. Moreover, LiveReacting automates the counting of votes in real-time, letting you focus on engagement rather than manual tracking.

Launch a Guessing Challenge on Social Media

How it works?💡

Consider offering a cool shout-out, a sample product, or a gift card as a little thank you to those who participate or win! The rules are simple:

  1. Social Media users respond in comments only in numbers.
  2. For example, if the question is, "When was our company found" the correct response is 2008.
  3. Users input their guesses in a comment section, and their response, name, and profile picture appear within the game on screen.
  4. All the responses get processed and calculated automatically, showcasing the results after each turn.
  5. The closer a user's comment is to the correct response, the higher they score. For example: someone who commented 2007 scores more than someone who commented 1923.
Closest Guess Challenge on Social Media
Closest Guess Challenge on Social Media

Difficulty to Set Up: 2 out of 5.
Available for social media platforms: Instagram, Facebook, Youtube, Twitch.

Why It Works?💯

Social Media users comment to participate in such guessing challenge. Comments on social media posts drive engagement, which is a key metric platforms use to determine a post's visibility and reach. When users comment on a post, it increases the chances of the post appearing on their followers' feeds, exposing the page to a new audience. Additionally, engaging discussions in the comments can draw more attention and attract more followers, further expanding the page's audience.

What might be difficult?😕

While setting up a guessing challenge on social media, some creators may struggle to come up with suitable and interesting items for the audience to guess about.

What's easy about setting this up?😍

Infusing a Closest Guess Game on social media using LiveReacting is effortless due to its user-centric design. It minimizes the effort needed to conceive and set up games by offering ready-to-use templates which can be customized seamlessly. Moreover, automatic tallying of responses and real-time winner declaration eliminates any manual intervention, making the process truly simple and convenient.

Organize a Giveaway on Social Media

How it works?💡

For viewers to take part in the Giveaway, they need to comment the Entry Word, which you (content creator) - determines as the qualifier. Whenever a participant comments the Entry Word, they are automatically enrolled in the giveaway and their profile picture is displayed in the live stream. If you add a timer to the giveaway, a winner will be randomly selected and announced as soon as the countdown expires. The winning user's name and profile picture will automatically pop up in the stream. If there's no implemented timer, the Draw Winner button allows you to manually trigger the system to randomly select a winner at your convenience.

Giveaway on Social Media (Instagram)
Giveaway on Social Media (Instagram)

Difficulty to Set Up: 1 out of 5.
Available for social media platforms: Instagram, Facebook, Youtube, Twitch.

Why It Works?💯

Organizing a giveaway on social media can be a powerful strategy for numerous reasons. Firstly, it drives engagement, encourages shares and interactions, which can improve visibility and broaden your reach to new audiences. Secondly, it can help grow your following faster as users often tag their friends or share your content for entry, leading to increased exposure. Lastly, it creates a positive brand image and fosters a sense of community and excitement among followers, which can strengthen your online presence and customer relationships.

What might be difficult?😕

One difficulty could be establishing a prize that would motivate social media users to participate in the giveaway.

What's easy about setting this up?😍

Setting up a Giveaway on social media via LiveReacting is incredibly straightforward due to its intuitive interface. The platform provides preformatted templates that allow for easy customization and adaptation to your branding needs. Besides, LiveReacting takes care of all the hard work with automatic enrolment from specific user comments and a built-in 'random name picker' to select winners, making the giveaway process a breeze.

Add a Crossword on Social Media

How it works?💡

Social media users attempt to solve the puzzle by entering their guesses in the live post chat. Correct answers earn them points, which are showcased within the stream.

As a participant successfully identifies the word correlated with the green squares, a new set of squares lights up in green, accompanied by corresponding clues displayed below. Following the conclusion of the game, a final leaderboard presents the names and scores of all the players as a wrap-up.

Crossword on Social MediaCrossword on Social Media
Crossword on Social Media

Difficulty to Set Up: 2 out of 5.
Available for social media platforms: Instagram, Facebook, Youtube, Twitch.

Why It Works?💯

Adding a crossword challenge to your social media strategy can be quite beneficial. Firstly, it boosts user engagement as followers interact more with your content to solve the puzzle, signaling to algorithm that your content is valuable and should be shown to more people. Secondly, it encourages followers to spend more time on your page, increasing their familiarity and connection with your brand. Lastly, the fun and interactive nature of crosswords creates a positive association with your brand and gives followers something to look forward to, increasing brand loyalty and community feeling.

What might be difficult?😕

It requires thoughtful planning and time to create a crossword that is engaging, relevant to your audience, and aligns with your brand. 

What's easy about setting this up?😍

Setting up a crossword on social media through LiveReacting is made easy due to its intuitive, user-friendly design. The platform provides premade templates which allow for quick customization of your crossword puzzle suiting your audience's interests and brand's theme. Automated features enable real-time tracking of users' interactions and solution validation, eliminating the need for manual checking and making the process effortlessly smooth.

To conclude, all these content marketing ideas are aimed at making your followers' experience a whole lot more engaging. My goal was to show you how to infuse these playful elements into your brand's personality and how they can strengthen the bond with your community, making your social media pages a truly happening place to be.

Got questions? Need more ideas for social media content marketing? Contact us in the live chat on our website, and we'll assist you as soon as possible!

LiveReacting is a streaming platform for Content Creators, Digital agencies, brands, and influencers that helps to make any live stream interactive and get more engagement and views.
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