Facebook Premiere Is Gone: What to Use Instead

Facebook Premiere doesn't exist anymore. If you're searching for how to set one up and can't find the option on your Page, that's not you missing a setting. We checked Meta's two dedicated help pages for the feature, "About Premieres" and "About Premieres Eligibility," on the Meta Business Help Center on August 15, 2026, and both return "Page Not Found." A search of the Facebook Help Centre for "premiere" turns up 25 results that same day, and not one of them is about the video feature.

Here's what Premiere used to do, what Facebook offers in its place today, and how to get a video to go live automatically now that it's gone.

What Facebook Premiere Used To Do

Premiere let a Page schedule an already-recorded video to play at a set time as if it were a live broadcast. Facebook posted an announcement in advance so people could follow and get notified, the video carried a "Premiere" badge and live-style comments and reactions while it played, and nobody had to be on camera or online when it aired. It turned a finished video into a live event without a live broadcast.

Tech press including Social Media Today reported in 2022 that Meta was retiring the feature, based on an in-app notice telling creators Premieres would stop working around August 22, 2022. No surviving Meta blog post confirms that exact date, but you can check the current state yourself: both of Meta's dedicated help articles are dead links, and Meta's Help Centre search doesn't connect "premiere" to the video feature at all anymore.

What Facebook Offers Instead Today

Facebook gives you two things that are each part of what Premiere did, but not the whole package.

A scheduled Page post. Through Meta Business Suite, you can schedule a post up to 29 days ahead, including one with an uploaded video. It publishes automatically at the time you set. What it doesn't do is show up as a live video: no "LIVE" badge, no live section placement, no real-time comments and reactions tied to a broadcast.

A scheduled Live video event. You can also schedule a live video: open What's on your mind?, choose Live video, then Create live video event with a date and time. Facebook publishes an announcement post right away, the same job Premiere's advance notice did.

The gap is what happens once that scheduled moment arrives. Facebook's own help page says a post containing the live video "will automatically be published," but that only covers the announcement and the destination slot. A camera or an encoder still has to actually send video into it. Premiere's whole value was that the video itself played automatically once you set the date. Neither of Facebook's current tools does that part on their own.

Schedule the Broadcast, Not Just the Announcement

LiveReacting is built for that gap: upload a video, pick a date and time, and it broadcasts as a live stream on Facebook from LiveReacting's own servers, automatically, without your computer needing to stay on.

There are two ways to set it up, depending on where you started:

1. Start from LiveReacting. Upload your video, choose the date and time, connect your Facebook Page, and turn on Create live announcement. LiveReacting posts the advance-notice announcement itself, then automatically publishes the broadcast at the time you picked. This is the closest match to what Premiere did in one flow.
2. Start from an event you already created on Facebook. If you scheduled the Live video event directly in Facebook's own Live Producer, open LiveReacting's Advanced Settings, turn on Connect to existing stream, and either pick that stream from the dropdown or paste its stream key. LiveReacting then broadcasts into the event you already made instead of creating a new one.

A Facebook Page connects normally; a Facebook Group needs an RTMP stream key instead. For the full click-by-click walkthrough of either path, see how to stream a pre-recorded video to Facebook Live.

Once the broadcast is running, LiveReacting can multistream the same video to YouTube or Twitch at the same time, and layer a countdown timer, or polls and trivia driven by whatever viewers type in the comments, on top.

Facebook's Rules Still Apply

Losing Premiere didn't loosen Facebook's rules on pre-recorded content run as live. Two of them matter here:

• You have to disclose it. Facebook's Live Policies require pre-recorded content to be marked as such, in writing or on screen, and prohibit presenting it in a way that misleads viewers about when it happened.
• Don't loop it. The same policy states Facebook Live "should not be used to broadcast looping videos, static images or poll-only videos." A single scheduled Premiere-style broadcast is fine. A 24/7 loop on repeat conflicts with that policy on Facebook specifically. See how each platform treats a looped pre-recorded stream for the full breakdown.

Facebook also caps a live broadcast at 8 hours by default. Meta's own documentation notes that "select premium partners, gaming creators and media organisations may be approved for longer streams, typically up to 12 hours," decided case by case by Meta. Past the limit, the stream ends and the recording moves into a 30-day replay window.

FAQ

Does Facebook still have Premieres? No. Meta's two dedicated help pages for the feature, "About Premieres" and "About Premieres Eligibility," both return "Page Not Found" as of August 15, 2026, and the feature doesn't surface in a Facebook Help Centre search for "premiere."

Can I schedule a pre-recorded video to go live automatically on Facebook, like Premiere did? Not with Facebook's own tools alone. Meta Business Suite schedules a plain video post, and Facebook's Live video event schedules an announcement and a time slot, but neither one broadcasts the video for you. A tool like LiveReacting does that part, publishing the video as a live stream at the time you set.

Do I have to tell people a Facebook Live video is pre-recorded? Yes. Facebook's Live Policies require pre-recorded content to be marked as such, in writing or on screen.

Can I loop the same video 24/7 on Facebook Live? Facebook's Live Policies say you "should not" run looping videos, static images, or poll-only broadcasts on Facebook Live.

How long can a Facebook Live broadcast run? 8 hours by default. Meta says select premium partners, gaming creators and media organizations can be approved case by case for up to 12 hours. Past the limit, the stream ends automatically and moves into a 30-day replay window.

Related guides

• How to Stream a Pre-Recorded Video on YouTube Live
• Turn Pre-Recorded Videos into High-Converting Live Streams
• How to Do a Fake Live Stream (What Each Platform Allows)

Premiere is gone, but a tool can still give viewers the same result. Upload a video and schedule it to go live on Facebook in about five minutes, then spend the broadcast in the comments instead of managing a slot by hand.